Last updated: February 2026
Move and Mend with Em (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, share and protect your information, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who we are
We are a sports massage therapy service based in the United Kingdom.
Contact details:
Email: info@moveandmendwithem.co.uk
Phone: 07377 577682
Address: Elements Fitness & Wellbeing, Stafford, ST16 2AD
We act as the data controller for the personal information you provide to us.
2. What personal data we collect
We may collect and process the following personal information when you use our services or contact us:
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Identity & contact data: name, email address, telephone number, postal address.
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Health & special category data: medical history, injuries, treatment notes, physical conditions (essential for safe and tailored treatment).
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Appointment information: dates of visits, treatments provided, communications.
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Website/technical data: IP address, browser type, cookies and usage data (if applicable).
We only collect data necessary for treatment, booking, communication and legal compliance.
3. How we collect your information
We collect personal data through:
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Forms you complete (online or in-clinic).
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Email, telephone or messaging communication.
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During treatment assessments and consultations.
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Website interactions (including cookies if used).
4. How we use your personal data
We use your data to:
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Provide and manage your massage and therapy services.
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Communicate with you about bookings, changes, reminders, and treatment plans.
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Maintain accurate clinical records.
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Comply with legal, professional and safeguarding obligations.
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Improve or personalise our services.
We will not use your data for purposes incompatible with the above without your consent.
5. Lawful basis for processing
We process your personal information where it is necessary for:
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Performance of a contract (treatment and booking).
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Compliance with legal obligations (health records requirements, tax, insurance).
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Legitimate interests (business operations, client communication).
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Your consent (where required).
6. Who we share your data with
We may share your personal information with:
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Booking or payment service providers.
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Professional advisors (accountants, insurers).
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Healthcare professionals, only with your consent.
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Legal or regulatory bodies, if required by law.
We never sell your personal data.
7. How long we retain your data
We retain personal and health records for as long as necessary to provide services and for legal compliance (typically up to 7 years after your last appointment, in line with industry standards).
8. Cookies & website analytics
If your website uses cookies or tracking tools (e.g., analytics), you must:
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Clearly disclose their use.
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Obtain consent before placing non-essential cookies.
If you do not use cookies or analytics tools, you can state that no tracking cookies are used.
9. Your rights
Under UK GDPR, you have the right to:
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Request access to the personal data we hold about you.
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Correct or update inaccurate or incomplete data.
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Request deletion of your data (subject to legal requirements).
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Restrict or object to processing.
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Request data portability where applicable.
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Withdraw consent where processing is based on consent.
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Lodge a complaint with the Information Commissioner’s Office (ICO).
To exercise your rights, contact us at info@moveandmendwithem.co.uk.
10. Changes to this policy
We may update this policy from time to time to reflect changes in law or our services. Any updates will be posted on this website with a revised “Last updated” date.